On 17th of November a conference organised by Warsaw Convention Bureau on: „Making use of great events for increasing city's attractiveness in the context of the meetings industry. Case study of Warsaw and other European cities" was held in Warsaw during the business trade fairs - MEETINGS POLAND EXPO 2010.
The conference, divided into 2 parts – presentations of domestic and foreign speakers and a discussion panel, was opened by the Director of Warsaw Tourist Office and Warsaw Convention Bureau – Ms Barbara Tekieli. Then all the guests were invited to listen to a mini guitar recital, after which the presentations started.
The resume of the Year of Chopin in Warsaw was presented by the Director of Promotion Department of the City of Warsaw – Katarzyna Ratajczyk. Next speaker, Mr. Adam Mikołajczyk, from Best Place – the European Institute of Destination Marketing, introduced the marketing and promotion strategies of cities. His presentation was followed by Ms Justyna Sołtyk - Deputy Director of Department for Coordination of Preparation and Operation of Polish Presidency of the European Union Council in 2011, who described the range of logistic activities which the meetings industry will have to cope with.
Foreign speakers shared their experience with great events organised in their cities. Helena Wainstain de Magalhães Weinstein from Lisbon – Vice-President of the EFAPCO, spoke about the Portuguese Presidency of the Council of the European Union which took place three times: first in 1992, second in 2000 and then in 2007. Franka Kobenter – the Director of Austria.info for Poland presented solutions applied during the European Futball Championships – the UEFA Euro 2008, which was organised by Austria and Switzerland. The presentation of the General Manager of the Liverpool Convention Center – Jacquie Rogers, concerned Liverpool which in 2008 was the European Capital of Culture.
The second part of the conference was a discussion panel, during which experts tried to answer questions on how the meetings industry can make use of great events initiated by the City Authorities and the evaluation of the Year of Chopin 2010. The panel was also a good opportunity to exchange views connected with the coming events in Warsaw. Moreover the issue of public-private cooperation was brought up, since the panel participants were the representatives of the private sector and trade associations at the same time: Piotr Wilczek – the President of the Association of Conferences and Congresses in Poland, Agnieszka Róg - Skrzyniarz – the PR and Communication Director of the Starwood Hotels and Resorts in Poland, Krzysztof Celuch – the President of MPI Poland Club and Krzysztof Pobożniak – member of Incentive Travel Organisers Association.
We are pleased that the conference participants (both representatives of local and national authorities and the private sector) were able to get to know the good practice applied during the events held abroad. We hope that in the face of the approaching events in Warsaw, our conference was a step forward in the attempt to streamline the cooperation between different entities of the meetings industry.
Powerpoint Presentations to download: (ppt)