The Warsaw Convention Bureau at the „Poland. More Than You Expected” Workshop in Brussels

On April 18, 2024, the Warsaw Convention Bureau participated in the „Poland. More Than You Expected” workshop held at The Hoxton hotel in Brussels. The event, which took on a highly interactive and innovative format, was organized by the Foreign Office of the Polish Tourism Organization in Brussels and the Poland Convention Bureau, and was aimed at 20 representatives of international associations, congress organizers, and leading media specializing in association meetings.

The main objective of the workshop, in which we took part alongside representatives from the Krakow Convention Bureau, Mazurkas Congress Management, and Poznan Congress Center, was to strengthen Poland’s position as a leading destination for international meetings and conferences.

In direct discussions with participants, we emphasized Warsaw’s strengths as a cultural, economic, and scientific hub on the map of Europe, which, coupled with direct air connections and undeniable tourist attractions, contribute to its exceptional attractiveness for event organizers.

The main topics discussed during the workshops included innovative meeting methods that can enhance participant engagement. The workshop also provided space for sharing best practices and discussing future trends in the meetings industry.