WCB invites you to the conference on 17th of November

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On 17th and 18th of November Warsaw will once again become the capital city of the meetings industry. All this due to the XIII edition of the largest and oldest business trade fairs in Poland - MEETINGS POLAND EXPO 2010. This unparalleled event in Poland is not only an important date on the calendar of any meeting professional, but also a true celebration of our industry!

Warsaw Convention Bureau has the pleasure of inviting you to the conference on: „Making use of great events for increasing city's attractiveness in the context of the meetings industry. Case study of Warsaw and other European cities" which will be held on the first day of the fairs from 11:00 am – 3:00 pm in the Warsaw EXPO Centre XXI (Room C, 1st floor).

The conference will be divided into 2 parts – presentations of domestic and foreign speakers, describing marketing activities of Warsaw and other European cities from the prespective of significant cultural, political and sport events, which will be followed by a discussion panel. We expect that the conference will generate interesting conclusions and recommendations that will increase the effectiveness of future marketing activities in the light of upcoming events – Polish Presidency in the Council of European Union 2011, the Year of Chemistry 2011 under the patronage of Maria Skłodowska – Curie, the UEFA Euro 2012 - European Football Championships, Warsaw's efforts towards becoming the European Capital of Culture 2016 and will contribute to making Warsaw more attractive for business tourism. We hope that matters which will be brought up will stimulate an animated discussion between all of the participants. 

The subject of the conference is addressed towards representatives of the public and private sector dealing with marketing and promotion, conference and incentive programmes organisers as well as meeting planners.


Jacquie Rogers – General Manager of Liverpool Convention Center,
Helena Weinstein – Vice-President of EFAPCO,
Franka Kobenter – Director of Austria.info,
Katarzyna Ratajczyk – Director of Warsaw Promotion Department, 
Justyna Sołtyk – Deputy Director of Department for Coordination of Preparation and Operation of Polish Presidency of the European Union Council
Adam Mikołajczyk– Best  Place – European Institute of Destination Marketing
Piotr Wilczek – President of Polish Conferences and Congress Association
Agnieszka Róg – Skrzyniarz – PR and Communication Director, Starwood hotels and resorts in Poland
Krzysztof Celuch – President of MPI Poland Club
Krzysztof Pobożniak – Member of Incentive Travel Organisers Association

Organisers reserve the right to make changes in the conference programme.

For all the attendees we have prepared a musical surprise.

To attend the conference free of charge, please register on-line at www.btf.waw.pl. The number of seats is limited. Those of you who won't manage to register online, can participate by purchasing the entrance ticket at cashier's offices in the fairs' lobby. Ticket prices: 15 PLN – 1 day; 20 PLN – 2 days.

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(c) Warsaw Convention Bureau