Warsaw is Back! Summer Virtual Meeting – promotion of the city on foreign markets

On 23rd June 2021, a virtual event promoting Warsaw in terms of tourism and business took place in the online studio of the Hilton Warsaw City hotel. The organizers of the event: Mazurkas DMC Poland, Hilton Warsaw City, Warsaw Convention Bureau and Brill AV Media put on a short, 45-minute interactive event presenting unique attractions of the city, interesting activities and technological solutions for the organization of hybrid and stationary meetings according to the current guidelines in Poland. The meeting was attended by over 60 representatives of the MICE sector and travel agencies from around the world. It was broadcast live on the Meeting15 platform.

Summer Virtual Meeting is a continuation of the Warsaw Kick-Off Meeting 2021 project, which was launched in March this year by Mazurkas DMC Poland, Warsaw Convention Bureau and Brill AV Media and was aimed at stimulating demand for Warsaw whenever the situation permits.

The close cooperation of members of our association shows that even in such difficult times like the one prevailing at the moment, innovative and interesting marketing projects for foreign meeting planners can be carried out – says Mateusz Czerwiński, Vice President of the Warsaw Tourist Organization – Warsaw Convention Bureau. We are deeply convinced that the current time of forced stagnation is best used by maintaining and even increasing the interest of planners in Warsaw and its MICE offer. An additional value of this particular project is also the fact that it assumes a year-round promotional activity – after the spring and summer edition, the autumn and winter edition of the virtual fam trip is still ahead of us.