On August 31 – September 2, 2021, at the invitation of the Polish Tourist Organization, we had pleasure to take part in the MICE by Melody workshop in Germany. The exhibitors from Europe and the representation from Poland were hosted by three German cities: Düsseldorf, Frankfurt and Munich. Meetings with the German MICE industry had a form of so-called “speed dating”. The organizer of the event made sure that each meeting place was in a venue that reflects the unique atmosphere of individual cities.

Due to the fact, that Germany is a strategic market for Poland, the Warsaw CvB was accompanied by offices from Kraków, Poznań and Wrocław as well as representatives of recommended DMC companies, including members of the Warsaw Tourist Organization: Mazurkas Travel and Travel Projekt. As the largest representation at the event, Poland gave a clear and positive signal to German planners that it was ready to return to business and incentive travel.

It is obvious that the restart of business depends on the future pandemic situation and internal corporate regulations and based on the quality and number of meetings – especially in the first of the three cities: Düsseldorf – it is difficult to predict that it will be resumed quickly. However, it is important not to stop systematic promotional activities and direct contact with valuable planners, the more so that during the meetings we received a positive signal from several of them that they are ready to resume study trips to Warsaw.

For more information about the event and exhibitors click here.