Warsaw Convention Bureau at IBTM World 2024

Warsaw Convention Bureau, together with Mazovia Convention Bureau, participated in this year’s IBTM World 2024 in Barcelona, held from November 19-21 at the Polish National Stand organized by the Polish Tourism Organisation.

The event proved to be a great success, both in terms of the number of business meetings and the interest in Poland’s MICE offer. A total of over 73,000 business meetings were conducted during the event, marking a 19% increase compared to the previous edition. The Polish National Stand attracted a record number of visitors, showcasing Poland as a dynamic and rapidly developing MICE destination.

Warsaw Convention Bureau held over 50 business meetings over the three days, emphasizing the strong interest in Warsaw as a prime location for international events. Collaboration with Mazovia Convention Bureau allowed for a comprehensive presentation of both the capital and the Mazovia region as ideal destinations for top-tier business events.

IBTM World 2024 once again underscored that Poland – including Warsaw– is a destination fully prepared to host international MICE events.