Agnieszka Róg-Skrzyniarz - PR & Communication Director, Starwood Hotels & Resorts for Poland.
Agnieszka is managing brand PR for Sheraton, Westin and Le Meridien Bristol brands, as well as corporate communication for Starwood Hotels & Resorts in Poland. Her primary field of responsibilities covers development and execution of communication strategy, management of media relations as well as maintaining relations with third party organizations.
In 2009 Agnieszka initiated a project called “Branding workshops for Poland” and engaged representatives of travel industry in Poland, PR and marketing experts. This forum has developed the promotion strategy for “Poland” brand, which was presented to Polish government.
Prior to joining Starwood Hotels & Resorts, Agnieszka spent 5 years at leading PR agency in Poland, where she coordinated communications for high-profiled clients from tourism, aviation and consumer sectors such as e.g. Lufthansa, Hortex, Panasonic, FedEx and Airbus. Earlier, Agnieszka worked in the communication department of DrWitt – Polish soft drinks producer and Chancellery of The President of Poland. She is the winner of a Golden Paper Clip by ZFPR for a PR campaign conducted for Lufthansa.